Client: Greenpeace (worldwide)
Project: Infographic design
Overview: The global Food & Livestock campaign by Greenpeace required printed/digital infographics to explain the effects of meat over-consumption on human health.
Challenge: How do you make results and findings in the form of scientific data attractive and appealing to a wider non-academic audience? How can numbers about e-coli and manure run-off keep readers engaged?
Solution: Make it look fun: Adding to the existing bright campaign palette and drawing new flat illustrations that combine with the campaign's upbeat, loose typography the amount of scientific data becomes much more digestible, no pun intended.
My Role: Complete responsibility for the design, illustration and layout of the below infographics, liaising directly with various Greenpeace offices in Europe and the United States.
